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Mortgage Marketing Software
Online Mortgage Lead Prospecting

Mortgage Marketing Software and Phone Systems

lending software solution Database Systems Corp. (DSC) is a leading provider of call center technology including phone systems and contact management software.

Using our state-of-the-art technology, DSC can improve the productivity of your mortgage application and service department. Our mortgage phone system and mortgage software applications can streamline your operation while providing controls and consistency in your mortgage loan application process.

The DSC automatic phone dialer can help pre-qualify your mortgage loan leads and home equity loan leads, sometimes before they even speak with your loan officers. Using our mortgage dialer and phone system with the Smart Message Dialer feature, we can call your mortgage prospects and play a highly focused and custom greeting. Our technology can give your prospects the option to talk with one of your loan officers, leave a voice message, hear additional information such as the latest home loan rate quotes, schedule a call back, or simply decline the service.

Now when your mortgage loan officers speak with a prospect, you know there is a high level of interest. No longer will your loan officers spend hours dialing numbers, repeating the same greeting, experiencing a high level of rejection. Your calls will be with highly qualified and interested mortgage loan prospects. Fewer officers can take far more mortgage loan leads and your call success rate will increase dramatically.

Contact DSC to learn more about our Mortgage Marketing programs.

Types of Mortgage Marketing Campaigns

  • Loan Marketing Auto Dialing - This traditional method of calling dials a number from a phone list when a loan officer is available to make a call. When the number is dialed, the phone system transfers the lead to the loan officer. This method simply relieves your loan officers from the tedium of manually dialing mortgage loan leads. This type of calling is appropriate when your mortgage loan program is more complex and needs more explanation and personal interaction.


  • Automatic Message Broadcasting - This is another method of calling where the phone system dials from a list and plays a pre-recorded message either to an individual or to an answering machine. A mortgage loan officer is not required. This technique could be useful when you wish to inform a potential customer of an upcoming program, or to provide instructions on how to contact your mortgage center and apply for a loan.

  • loan voice broadcast services
  • Mortgage Voice Broadcasting with Touch Phone Response - This method expands the prior message broadcasting technique by playing a message that gives the potential customer options from which to select. Using touchphone responses such as "Press 1 for...", options could include obtaining additional information, being removed from the call list, loan qualification requirements, leaving a voice message, or speaking with a mortgage loan officer. A different message can be left on an answering machine.


  • Mortgage Predictive Dialer - Predictive dialing is very similar to automatic dialing, except the phone system dials several numbers ahead to reduce the amount of wait time between calls that your loan officers handle. This greatly increases your loan officer productivity, but may lead to lost calls because the mortgage lead auto dialer contacts an individual when no home loan officer is available.


  • "Smart" Message Dialing - This type of mortgage calling campaign blends Message Broadcasting with Predictive Dialing and can produce very productive results. Messages are played to potential clients, and if the individual expresses an interest in your mortgage or home equity loan program, the call can be transferred immediately to one of your home loan officers. A separate phone message can be left on an answering machine.


Database Systems can provide any type of calling program required by your organization and can even blend several types using our mortgage autodialer to determine what works best for your specific marketing program.

NOTE: Certain telemarketing activities and the use of pre-recorded messages and predictive dialers are governed by state and federal law. Please familiarize yourself with these laws and regulations.

Online Mortgage Marketing Applications

DSC provides online mortgage marketing software using TELEMATION, our award winning contact management software solution. This CRM software tool is ideally suited for processing mortgage loans, tracking telemarketing mortgage leads and managing customer information. This mortgage software application is employed in a wide variety of organizations including contact centers, help desks, customer service centers, service bureaus, reservation centers and corporate call centers.

Our mortgage marketing software has extensive CTI (computer telephony integration) features and is fully integrated with our call center phone system. TELEMATION operates on Linux, Unix or Windows servers. Mortgage applications can be quickly developed using the robost features found in our mortgage software toolkit. Mortgage loan companies such as Advanta Mortgage and Chase Manhattan Mortgage Corporation are just a few of the organizations who have relied upon TELEMATION to handle their data processing requirements.

Work From Mortgage Loan Officers

mortgage marketing leads An important benefit of today's telecommunication advancement is the ability for your employees to work from home. DSC has developed a family of telecom products that promote this capability. Our automatic mortgage dialer phone system, combined with our CRM application software and computer telephony products, fully supports remote agents and work at home loan officers and lenders. Now your mortgage loan officer recruiting base can be significantly expanded with the addition of work at home agents. The economic savings and environmental advantages are significant.

To obtain additional information about this remote agent loan officer capability and work from home features, please visit our Telecommuting Software web page.

Contact Database Systems Corp. Today

Contact DSC to learn more about our products that process home equity loan leads using our mortgage marketing auto dialer.